Fair harbor
spring 2024

Fair Harbor Select ads from Spring, Summer, and Fall.
I art directed the creative for the fall campaign but, unfortunately, did not have any hand in the video and photoshoot assets, which Fair Harbor handles themselves.

Caroline Danehy was my CD for the Summer and Spring Campaigns where I worked more closely with their in-house designer to maintain a consistent style while still having plenty of freedom for my own creativity. The starfish ad is where I had the most fun. The direction was 50,000 5-star reviews as the hook and I had, frankly, simply had enough of calling that out so directly so I went awol.

​*Shown for portfolio purposes only.